Offseason Off-Track Tips: Part I
I have learned so much over the course of my career. Most of the time, I discovered these things through past experience. I “failed” many times as I came through the ranks as a racer, both on and off the track. I put “failed” in quotations because I don’t really consider these experiences to be failures, because each time I failed, I learned new ways to better myself, not just as a racer but also as a person.
I wanted to put together a series of articles to help young racers, parents, and others who might need guidance in the areas of sponsorship, branding, and marketing, both on and off the racetrack.
As most of you know, we are well into sponsorship season. This is the time of the year when most companies accept sponsorship proposals for the coming year. I recommend updating your resume no later than the end of October. That said, it’s better to put one together late than not at all.
I am often asked what should be included in a resume and how long it should be. As a former owner of a clothing line that reviewed hundreds of resumes each year, I recommend no more than six pages. Of course, there are circumstances in which a presentation can exceed six pages, but for most racers, six is more than enough.
Parents and peers ask what should be included in a resume. Aside from the obvious things, such as past results and a rider bio, ask yourself what makes you special? Many riders send companies resumes that are very similar to your own. Why should those companies sponsor you rather than someone else? Sell yourself and explain what makes you unique. Let them know what you bring to the table.
Instead of looking at sponsorship as a charity, approach potential sponsors as a partnership. The idea of being sponsored is to provide a service in return for funding or use of product. That service may vary from logo placement, social-media mentions, appearances, product reviews, and more. Once you become a sponsored rider, it’s your duty to treat that responsibility as a job. Your job as a rider is to provide sponsors with a return for their investment. Do your job and do it well
Until next time,